Greene King Earns 2008 Summit Award at Consona Customer Conference

Las Vegas, NV/Indianapolis, IN (Vocus) October 30, 2008 -

Consona Corporation (Consona), a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for companies of all sizes, today announced at its premier customer conference, Consona Connect, that Greene King, a UK-based brewery and pub operating company and Consona Customer Management user, is the 2008 recipient of the software providers Transformation Award.

The Transformation Award, part of Consonas annual Summit Awards, honors a customer that has been able to either reinvent its business or achieve a strong return on investment in a relatively short period of time. Recipients of the award submit both qualitative and quantitative data that illustrate how the solution has impacted the customers business model or overall business performance. Award recipients display significant business improvements and changes, such as unprecedented customer satisfaction levels, the introduction of new products and services, or increased sales.

Greene King has been brewing beer and operating pubs for over 200 years, growing steadily from 800 pubs in 1996 to more than 2,600 today. Greene King faced a number of issues following rapid expansion, including concerns about the potential breakdown of customer satisfaction. Customer contact was fragmented, falling between account managers and weekly customer sales contacts with no transparency of performance levels. The company decided that a dedicated team was required to manage relationships with pub managers and lessees, as well as independent free trade, national, and off-trade customers to effectively manage product quality, distribution and installation of dispense equipment, as well as other business issues. In addition, Greene King also recognized the importance of managing growing consumer expectations for product quality and customer service.

Greene King faced this challenge with the use of the Consona Customer Management Solution and achieved the following: